Eleven wholesale manufacturers of 11 medical units or retailers, this is a normal commercial distribution channels, production companies will be in a manner The product distribution into the local one or a few furniture of drug sales eligible to wholesalers, distribution of drugs to the hospital by the wholesaler, pharmacy sales behavior. OTC drugs pay more attention to the penetration of the pharmacy. Manufacturers eleven medical units, retail pharmacies, the pharmacy chain channels for a larger amount of drugs. Drug sales by pharmaceutical companies to medical units pharmacy, the retail business resale to consumers. People’s attitude towards meizitang is changing, too.
The advantage is that producers and consumers to meet directly and to facilitate communication and sales information, in the economically more favorable. OTC medicines often use this mode, by the vendor and resident agencies of the drug directly to the drugs sent to the pharmacy, drug chains and other retail pharmacies, and then sold to consumers. (3) manufacturing enterprises-total dealer-wholesale enterprises 11 medical units or retailer which is the development of enterprises, often used mode of production-oriented enterprises and imported products, agents, producers are more willing to focus on R & D and production. People are rediscovering the social importance ofmeizitang.
meizitang becomes a very special way of sharing the experience of losing weight. (4) manufacturing enterprises-consumers drugs without any intermediaries, directly by the pharmaceutical companies supply consumers. He is one kind of the shortest, most convenient channels. The main form of marketing visits, conduct mail order and telephone order businesses. the choice of marketing channels" as a prescription drug without prescription or registration can not get, you can not use the manufacturers directly to consumers the way; Abbott operating in China for many years, have their own sales and marketing team, so no need to choose the way of total dealer consignment.
Like so many people in other countries, many Chinese are trying to use meizitang soft gel .Similar due to the weight loss drug market in consumer behavior and fast moving consumer goods, the manufacturers to increase the retail end of the control is conducive to exert a greater influence on the purchase of more market share. Model (2) should be the main way. In addition, there will still be expected to purchase through the hospital ", but the amount will not be much, so it is necessary to introduce the wholesalers responsible for hospital sales channels. Our market research shows that: customers often live near the well-known chain pharmacies buy weight loss products, pharmacy buying behavior in the workplace and the downtown business district is not.
No comments:
Post a Comment